At the Pacific Business Forum, Paul shares with PIPSO that his attendance was perfectly timed with the company currently ramping up production in Fiji and undertaking considerable rehabilitation in Vanuatu. He adds, “My greatest takeaway from PBF was the assurance to myself (by other businesses) that my business model and market development strategy as a social and environmentally responsible business is in fact gaining dramatic momentum throughout the Pacific.” This assurance is not lost to major players in the government, non-government, and private sectors. Pacific Ocean Culture’s vision of having a Pacific-wide sustainable seafood future has amassed positive support from these partner organisations, giving Pacific Ocean Culture credibility and a guaranteed win. In a world characterised by threats of environmental catastrophes, the true winners here, are in fact all Pacific island people.